Our vision is a future in which the principles of Sisu - resilience, tenacity, and authenticity - are woven into the very fabric of fashion.
We see a world where fashion consumers are active participants, guided to make more responsible decisions. Where every item of clothing is purposefully chosen, cherished and cared for. Then reused, and locally recycled. Together contributing to a healthier, more sustainable ecosystem.
We strive to inspire change, educate and empower, while staying true to our Finnish roots and the resilient spirit of Sisu.
Photos and logo: Amanda @ AI Story Productions ❤️